Useful journalism to understand, manage and grow a business.
SearchFrom idea to activity: decisions, requirements and lessons for starting a business.
Transform sales from a manual effort into a predictable system: define your ICP with data, standardize the process, and measure the real ROI of each channel to grow without losing profitability.
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Your own website, marketplaces, direct sales, or distributors: compare each option against your customers, costs, operational capacity, and access to data before expanding your channels.
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A practical guide for small and medium-sized businesses looking to professionalize their after-sales service. Learn how to define metrics, integrate channels, and standardize processes to ensure retention from the very first interaction.
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This guide explains how to design a contingency plan tailored to a small business’s initial market-entry phase, distinguishing it from general business continuity. It covers operational and financial risks, customer service protocols, and warning signs with assigned owners.
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Before seeking funds, separate working capital needs from long-term investments. An appropriate combination depends on the cash calendar, repayment capacity, cost, and the effect of each option on the balance sheet and ownership.
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Mapping work and combining time, accumulation, capacity, and quality helps SMEs locate real constraints and prioritize improvements without drawing conclusions from a single indicator.
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Practical process for Spanish SMEs: how to cross-reference macro, sectoral, and product data using official sources like DataComex, ITC Trade Map, and Access2Markets to validate commercial viability in North America.
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A practical method for SMEs to compare demand, competition, barriers, costs, and commercial fit, and prioritize destinations without relying on a single indicator.
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A practical guide to talking with early customers, identifying recurring problems, and deciding which changes to test before expanding customer acquisition.
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Choose a specific sign of satisfaction, explain whom you help, and make it easy to say no. This can open the door to new introductions without turning the relationship into an obligation.
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Loyalty does not start with a discount: it starts when a company delivers on what it promised, makes it easy to use the purchase, and stays in relevant contact. A simple after-sales process can turn a transaction into a relationship built on trust.
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Sales, cash, and customers each tell a different part of the story. A 30-, 60-, and 90-day review framework helps identify early signals and decide what to adjust, without confusing activity with profitability or viability.
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