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Visits and search rankings show visibility, not commercial impact on their own. Learn how to connect web analytics and CRM data, measure assisted conversions, and compare attribution models without confusing assigned credit with causality.
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Direct sales can offer greater control and margins, but require taking on customer acquisition, logistics, and service directly. A distributor provides a local structure and manages part of the operation in exchange for a margin and commercial autonomy.
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Choose a specific sign of satisfaction, explain whom you help, and make it easy to say no. This can open the door to new introductions without turning the relationship into an obligation.
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A practical guide to reviewing targets and revenue, understanding conversions and opportunities, distinguishing activity from results, and ending the monthly meeting with actions, owners, and deadlines.
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