EDITION BUSINESS / EN

Customer acquisition

A miniature shop with a striped awning sits beside a post with several blank signs, a clock, and a camera on a tabletop.

Comparison · 10.10.2026

How to Choose the Right Social Media Platforms for a Small Business

You don’t have to be everywhere: choose channels based on your customers, your goals, the content you can produce, and the time available to respond. A practical comparison to help you start with focus and review what works.

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A conical bowl filled with balls of several colors releases some onto a ramp that passes through geometric blocks; at the end, a golden sphere rests on a pale cylinder.

Analysis · 10.10.2026

From Likes to Opportunities: Which Social Media Metrics Should an SME Track?

Reach and interactions help explain visibility and interest, but on their own they do not prove that social media is generating business. To measure opportunities, an SME needs to connect clicks, qualified contacts, and conversions to its objectives and analytics systems.

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