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Scale model of a luxury electric car on a stone pedestal, next to a marble charger and a key.
News · 14.10.2026

Jaguar targets North America as key market for the Type 01

Jaguar Land Rover has positioned **the United States** as the priority market for the launch of the **Type 01**, its new four-door electric grand tourer, following the positive reception of the prototype in **Canada** and the US market itself. With a starting price of **£130,000** (approx. €153,000) and a power output of **1,030 hp**, the brand aims to attract a new generation of luxury buyers, betting on design and exclusivity amid the uncertainty of electric vehicle demand in the region.

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